Article Details


Dr R K Sanghavi

Consultant - NeuroMarketing & TechnoRegulatory (Pharma & Nutra) and

Chairman – Nutraceutical Committee (IDMA)


Dear Reader,

Fairness of skin is most sought after by the Asians and Africans and the whole world clamours for products which are for either (a) skin whitening; (b) skin lightening; or (c) skin bleaching.

The global ‘fairness’ products market is valued at USD 10 billion (` ~80,000 crore). The market in India is estimated to be worth nearly ` 5,000-10,000 crore and the average growth rate in the last two decades has been a healthy (sic) 20%. It is not only the Indians who are fanatic about looking ‘fairer’, the people of Nigeria and Ghana rule in this regard. This is evident from the list of top 5 countries whose population are frequent users of various skin products globally.

Year 2024 | Volume No. 61 | Issue No.5 | Page No. 5-6
Recent Issue
Current Issue
Quick Contact